About Us

We build lasting partnerships based on mutual respect, accountability, and a commitment to doing what’s right.
Welcome to Herrington

Driven by Vision, Grounded in Experience, Powered by Partnership.

Founded by strategist and innovation leader Sam Lawson, Lawson & Associates delivers bespoke consultancy and executive services that move businesses forward. With over 25 years of experience in technology, strategy, and growth leadership, Sam leads a hybrid team of experts and partners committed to delivering real results.

We believe in building lasting relationships. We take time to understand your goals, integrate with your team, and tailor our solutions to your specific journey. We don’t offer one-size-fits-all plans—we build custom growth paths grounded in trust, context, and collaboration.

Book a Strategy Session with Sam Lawson and team.

From an early stage start-up’s growth strategies to helping existing businesses, we have done it all! The results speak for themselves. Our services work.

why choose herrington

We See Solutions
Growing for your Business

We don’t just identify challenges—we uncover opportunities. With a forward-thinking mindset and a passion for problem-solving, we focus on delivering smart, scalable solutions that support your business at every stage.

Solution-Oriented Mindset
80%
Growth-Focused Approach
90%
End-to-End Partnership
95%
the teams member

Get to Know the Incredible Individuals Behind our Company.

We are Always Dedicated to our Work
Are Leading Consultants that you can Trust
Say No to Laziness
We are One Big Family

The Family Herrington